David Hargreaves

Reflections on the reinvention of the PR industry

The Professional’s Dilemma

I am not sure if I am the only one, but I do struggle with what I use various different social networking tools for. Do I accept certain people to be friends on Facebook? Do I Tweet about what I am doing at the weekend when I know that most people who follow me only do so for work-related reasons? Do I accept friends on LinkedIn and if so, why?  I am sure my friends would be thoroughly uninterested in me referencing the latest social media news in my Facebook status.

We all know that work and home lives are converging as work practices become more flexible and as so-called millennials become an ever increasing proportion of the work place population. Consequently, it is only natural that our use of different communications channels becomes increasingly blurred. On top of that, if you look at how leadership philosophy has changed, it is now considered to be just as important for people to know you as a person as it is for you to be able to make the right strategic decisions.

Against this background, I must confess to being somewhat surprised by an article with Jeff Weiner, CEO of LinkedIn in the Sunday Telegraph, in which he blankly refused to answer some fairly straightforward questions such as: what is your favorite holiday destination? favorite car?

I certainly understand the need to keep some elements of professional and home lives separate, but equally it is important to know a bit about the personal story of people behind the business. I think LinkedIn is a great tool and I use it fairly heavily for work. However, it struck me as odd, the CEO of LinkedIn, taking the ‘social’ completely out of the ‘professional social network’. Maybe LinkedIn really is that serious a business? With a valuation of $1bn, it is obviously doing something very right.

Filed under: Communications, Social Media, Technology, Trends, , , , , , ,

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